Trade Shows in Focus

The Association of Wood Processors brought together over 25 companies from the wood industry to talk about planning their activities related to participation in domestic and international industry fairs and trade shows for the period of 2015 – 2016.  Lukša Šoljan, a foreign expert, joined the meeting to share his experience and professional insights on sales of wood products abroad. He shared regional marketing experiences that have worked effectively over the past ten years.

Participants agreed to follow the marketing strategies and they agreed to provide feedback on which international trade fairs they would like to attend.